Brand New Gallery is a space devoted to contemporary art, suspended halfway between a gallery and a center for cultural promotion, a platform where artists, curators and collectors can meet and exchange ideas.
Brand New Gallery is the brainchild of two art historians, Chiara Badinella and Fabrizio Affronti , whose aim is to promote the work of foreign artists known internationally but as yet never seen in Italy.
The name itself, Brand New Gallery, exemplifies their intention to participate actively in the international art scene with concrete projects.
Availing themselves of the collaboration of important American and European contemporary art galleries, Brand New Gallery commissions individual artists to do site-specific projects. In addition to selecting the artists, Brand New Gallery builds a relationship of reciprocity with them, providing the necessary support for the development of their artistic careers.
Ten/twelve exhibitions per year, with each show accompanied by a catalogue featuring images, essays or interviews.